Child's Play Trailer [HQ]

• the opening sets up a utopian scenario where the characters are at their happiest setting them up for disruption
• conventional horror ediditing is shown at the end of each scene the shot fades to black
• the camera zooms into chucky's face mysteriously setting him up as the plot driver and suggested antagonist
• the music is also cheery at the beggining but after zooming in on chucky the next shot begins with low shocking organs
• the slasher genre icon of a knife is frequently shown
• use of red writing connoting blood, rage and thus violence
• the tag line at the end of the trailer 'there's nothing innocent about child's play' tops off the fact that although essentially a child's toy Chucky has sinister and evil intentions