Audience reception theories
- 'Hypodermic' needle model - messages are given (injected) through us via the media.
- Cultivation theory - a loss of a grip on reality, basing life on things seen on in media/TV e.g paranoia.
- Desensitisation - the theory that shocking concepts no longer produce an emotional response due to overexposure.
- Modelling or copycat theory - based around acts that are widely publicised and then imitated.
- Uses and gratifications theory - the idea we choose what we want to watch when they can fufil the following:
- Identify - role models
- Educate - taking in information
- Entertain - enjoying what is seen
- Social interaction - produces a topic of conversation
No comments:
Post a Comment