- $15,00 budget
- fans across the US could literally demand by pressing the 'Demand' button on the official website so the film would screen in their area (this determined which areas Paramount would market the film).
- many online eerie moving strip adverts
- official website for each film of the franchise released
- on the Paranormal Activity 4 website there is an option to 'chat with Alex' making the film realistic and interactive
- all filmed in CCTV night vision realistic footage
- social media and word of mouth played a large role in marketing
- 'the next better (more profitable) Blair Witch Project
Sunday, 4 November 2012
paranormal activity marketing
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