· Highlights the best bits of the film; the very funny, sad, action packed and bizarre
· Not in narrative order
· Showcase the stars of the film
· Some visual images stay on screen for just enough time for out mind to realise whate we are seeing
· Conversations between characters usually consist of just one line each
· Action is interspersed with credits
· Opens with the production company
· Music plays an important role on the atmosphere
· Title does not appear until the end
· The trailer starts slow then climaxes and ends
· Ellipsis – having gaps in the story
· Either written words or voice over
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